RUSHdesign was born when Linda Rush, our founder
became interested in a silk screening class offered near her
mountain home. As her first project, she created the image of a
Dala Horse, a traditional Scandinavian wooden toy from Dalarna,
Sweden, a symbol of her family's heritage. This screenprint
was first used to make colorful pot holders, which were taken into
a store by her mother. The store placed an order and RUSHdesign
was in business.
We began by selling to, and supporting small boutiques and
gift shops around the country, offering exclusively to them, a product that was charming,
inexpensive and which sold quickly! More significantly, it developed into a
business that would flourish in Linda's studio and allowed her to stay
home with her children as they grew.
Old Friends Are Sometimes
How to incorporate the quality and charm
of a bygone era into a new and marketable product?
Grandmother's old friend - the Flour Sack Towel!
The homemakers of yesteryear cherished their
used flour sacks and transformed them into everything imaginable:
quilts, aprons, dresses, baby clothes, sunbonnets, undergarments,
even bathing suits! Technology has not been able to improve upon
the qualities of the old fashioned flour sack towels: their
absorbency, their ability to make glassware and dishes sparkle,
their durability. Quickly it was decided to segue into a broader
category of kitchen linens with our new and unique line.
Flour Sack Towel!
Our Flour Sack Towels soon blossomed into
beautiful works of art, as it was discovered we could inspire our
family of artists to draw, watercolor, and dream their pictures
onto the soft cloth. Most of our design ideas come from
collaborations between the Rushes,our extended family, the shopkeepers and our customers (whom
we always encourage to approach us with designs they'd like to see!)
RUSHdesign was the first to offer
these original designs on 100% cotton towels, which are printed
with environmentally safe lead-free inks on a generous size of
38" x 22".
Over the years, the business office has moved from
the Santa Cruz hills, to Hawaii, then to Southern California. We
are now based in the Northern California cities of Trinidad and
Eureka, the heart of Redwood Country
our line is carried in kitchen shops, nurseries and
garden centers, country and folk shops, museums, and specialty
shops across the US.
Our customers use these towels in their
homes much the same way as our grandmothers did -as curtains,
place mats, pillowcases, bags and sachets, children's clothing,
gift wrap, and of course, in the kitchen. We are grateful to all
of our customers, and thank them wholeheartedly for their
patronage: they've truly made us what we are today!
We at RUSHdesign are intent on
carrying out the same kind of legacy in our business as is
exemplified in our product: Quality, Beauty, Longevity, Integrity.
We hold these values up as a commitment to
you, our customers, and old dear friends.
We'd love to hear from you!